GLAM/Newsletter/March 2025/Contents/Poland report

This Month in GLAM – Volume XV, Issue III, March 2025

Poland report

What's up in GLAM in Poland

Presentation on GLAM-Wiki at the national “Marketing in Culture” Conference

Kamila Neuman, Open Culture Manager at Wikimedia Polska, gave a talk on March 12 in Gdańsk during the nationwide conference Marketing in Culture.

This was the 10th edition of the event, which enjoys great popularity among representatives of cultural institutions from all over Poland.

Kamila presented a talk titled: More than Social Media – How Wikipedia Helps Cultural Institutions Promote Digital Resources, or Everything You Didn't Know About GLAM-Wiki.

Wikipedia is one of the most visited websites on the internet and yet is often overlooked in the promotional strategies of cultural institutions. But should it be?

During her presentation, Kamila demonstrated why Wikipedia – although not a traditional marketing tool – can be significantly more effective than social media.

Participants learned how cultural institutions can use Wikipedia to increase the visibility of their collections and fulfill their mission by reaching a broader audience.

More than 500 people attended the conference, both in person and online. Kamila’s presentation was a great opportunity to share with a wider audience an often-overlooked but essential insight: Wikipedia can be a more powerful content marketing tool for heritage institutions than popular social media platforms.

Kamila also referenced research conducted by the Swedish Museums Association, which confirms the effectiveness of museum presence on Wikipedia. You can find the link to this research here.

WikiChełmoński – A Preview of the Editing Campaign during Wikimedia conference in Lublin

During the annual Wikimedia conference held at the end of March in Lublin, Marta Tomczak from the the National Museum in Poznań led a workshop titled “WikiChełmoński: Nature Through the Master’s Brush”. The event focused on the work of Józef Chełmoński – one of the most prominent Polish realist painters and a sensitive observer of nature.

Participants took part in a quiz, a sound-based challenge, and exercises on describing artworks within Wikimedia projects. The session offered an inspiring atmosphere and made use of museum resources and multimedia materials.

The workshop also served as a preview of the WikiChełmoński editing campaign, launching on April 9. This initiative is a joint effort by the the National Museum in Poznań, the the National Museum in Krakow and Wikimedia Polska, accompanying exhibitions of Chełmoński’s works in both institutions.

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