Account Creation Improvement Project/Research/Results
|This page is currently inactive and is retained for historical reference.|
Either the page is no longer relevant, or consensus on its purpose has become unclear. If you want to revive discussion regarding the subject, you should seek broader input via a forum such as the Village pump.
So we don't confuse ourselves, here is a chart of the account creation process:
We will test various versions of the three pages against each other. This is called A/B testing. 'A' stands for the page we have right now, and 'B' stands for the new version. We can test as many B:s as we have time for, and measure how they fare against each other. We will do these tests on several language versions of Wikipedia, beginning with A/B-testing the landing pages (3), and then the create account pages (2) and lastly the login pages (1). For a visual representation of this, see this picture:
To make it easier to follow the research, it is divided into several pages. This page deals with the numbers of the account creation process. Then there are three pages for each of the steps in the process: step 1, step 2 and step 3.
How many people click on "create user account" and don't follow through?
From September 22 on, we're logging user clicks on the Wikimedia logging server to get a daily "account abandonment". We turned on clicktracking for the "Create account" page. We measure how many people land on this page and how many of those actually fill out all the information and click on the "Create account" button.
After running the clicktracking for about 6 hours on September 22, we estimate that about 21% of users follow through the current account creation process. This is for all languages and all Wikimedia projects. More data and project breakdowns to follow.
How many people create a user account in a given month?
How many of these new user accounts are being used for editing?
How many new users make their first edit on the day of account creation?
How many new users edit their user page at least once shortly after account creation?
A statement from Wikimedia fellow Lennart Guldbrandsson:
A couple of days ago, I asked admins on 7 language versions of Wikipedia (English, German, French, Spanish, Swedish, Bengali and Bahasa Melayu) to put a link to a very short survey on the page that new users "land" after they have created their new accounts. The survey asks them about what they expected when they created the account, or in essence, why create an account on Wikipedia?.
We intend to keep this survey running until February 4th and then analyse the results. This will be a helpful step in understanding what we need to change during the upcoming change in the account creation process.
But let's not wait until the middle of February to look at the results. Here is a small sneak peak of what people have chosen (for the full list of alternatives, see above):
Some people have posted things in the comments field. Here are a few comments that are typical:
Right now, we have 1024 responses to the survey. And now, 1028. And in a few minutes even more. With the service we use (SurveyMonkey), it's really easy to track what people have chosen and said. After the 4th, I will do a quick analysis of the results, and hopefully have the results ready on February 7th. By then we should have many more responses, which means that the answers we get will be a very helpful guide for us. If you want to help change the process without doing the survey, you can help out in several ways, including by doing research or suggesting features of the new process. See the main page for the project for more information.
NB: The survey has not yet been launched on French and Bahasa Melayu. If you are an admin on those language versions, please contact me. And we would like to do the survey in even more languages, so post your translations of the survey on this page, and I will put them up along the others.
Finally, please sign up here to become part of the team that will change the account creation process - and spread the word about this. Our goal is to have changed the process by June and during that time increase the numbers of new users that start and continue to edit Wikipedia.
Thank you for reading this.
Best wishes//Hannibal 15:36, 26 January 2011 (UTC)