GLAM/Get started/GLAM conflict of interest guide

Resources

Who should edit from my institution?
This page is focused on curators and their assistants for a good reason. Such people are more likely to be neutral and to focus on the cultural works themselves rather than on the institution that houses them. It is almost never a good idea to have someone from the business or marketing departments edit, with the only exception being to provide releases for copyrighted material. Note that a curator's assistant can include a volunteer or intern working under the supervision of an established curator. However, you should not assign an intern to find the best Wikipedia article in which to place a link to many items in your collection because that would clearly be promotional. Editors must be willing and able to build the encyclopedia first and foremost.

Wikipedia's article about my institution, general-manager, government department isn't very good. Why can't I improve it just like I would improve the article about my area of expertise?
Because you have a vested interest in the article and are unlikely to maintain a neutral point of view. You may make comments on the article's discussion page to alert other editors and let them make the improvements if they agree. It is in your best interest to not give anyone a reason to question your motivations for editing. The same advice is given to people who have articles about themselves and even Wikipedia's founder as been asked to not edit his own article[1].

How can I promote my organisation in Wikipedia?
You may not promote your organisation in the sense of marketing; do not advertise upcoming exhibitions or link heavily to your website's collection. However, you are encouraged to improve articles relevant to your institution, and that may increase awareness of your institution. You may also wish to contact your local chapter (see "contact" at the bottom of this page) to arrange an event or partnership with them.

My boss wants me to edit Wikipedia but only if my editing-pseudonym (username) is the name of my institution. Why can't I do this?
Usernames that are the name of a company or group create the appearance of intent to promote that group. We understand that organisations wish to present a consistent public-facing brand but Wikipedians are individuals, not corporations.