Ready to get started? Look back at your plan's timeline. Figure out where to start: likely, this will be with recruiting volunteer instructors and Ambassadors. These volunteers are incredibly important to the success of your pilot: without them, you won't get far.
Your role as program leader is to create meaningful roles for these volunteers so that they feel like what they're doing will be helpful and meaningful to them. When you're communicating with volunteers, remember that each person is different and may be volunteering for your program for different reasons. It's likely that an instructor has very different motivations for participating in the program than a longtime Wikipedia contributor. For the instructor, student learning will likely be most important. For the longtime Wikipedia contributor, the impact on Wikipedia will likely be most important. To attract the volunteers you need, make sure you're communicating with each audience in ways that speak to their motivations.