Wikimedia and fashion institutions are not old pals. But as part of the project, Europeana Fashion took up the challenge to forge bonds between the two. For some this meant starting from zero, explaining Wikipedia's aims, clarifying the terminology like the difference between Wikimedia and Wikipedia, and providing hands-on guidance for learning how to write and edit the encyclopedia. This would not have been possible with out the assistance of the local Wikimedians.
But now, most of this information and guidance is available in the handbook. The handbook gives an overview of Wikimedia, Wikipedia, ways to ensure a successful edit-a-thon, how to measure success, tips for getting content on Wikimedia, event promotion, as well as a suggested day programme, a 3 month preparation agenda, and an abundance of relevant links.
Europeana Fashion hopes that more GLAMs, not just fashion institutions, who read the guide will see how easy and beneficial it is for all parties, strike up a partnership with Wikimedia and host an edit-a-thon.