Over the last few years, GLAMs have been digitising their collections; by doing so, the reach of cultural content has grown enormously. Think of new audiences who are being reached on Facebook, Pinterest or via new mobile applications. The Wiki GLAM Toolset is just going to add to this, tapping into the world of Wikipedia visitors. And lets bear in mind that Wikipedia has almost 500 million unique visitors per month.
As Wikipedia has become a mainstream source of information, more pages are being created, and more topics are being covered. Via the Wiki GLAM Toolset, GLAM institutions and GLAM lovers will be able to upload data files to Wikimedia Commons in large or small quantities. After uploading, all content can be used to illustrate existing pages, or it become a primary source for new Wikipedia pages.