館聯(GLAM)專案/評價
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在过去几年中，GLAM-WIKI社区在GLAM-Outreach活动和GLAM-WIKI合作方面积累了丰富的经验。到目前为止，只有很少的系统方法来评估这种合作。为了实现对不同类型的GLAM外展活动可能实现的共同愿景，已经分析了过去的案例研究报告，并在2013年的维基媒体国际会议上进行了研讨会。
下面总结了分析和研讨会的结果，根据不同类型的GLAM-WIKI合作进行组织。它们既可以作为规划阶段的参考，也可以作为合作评估的参考。
本概述页面，特别是指标和测量方法清单，正在进行中，并将根据进一步的经验加以补充。这方面的第一步已经通过整合来自编辑的程序评估的一些见解而得出。
关于GLAM-WIKI的一般合作 |
成功指标/指标
无论活动类型如何，都应考虑以下成功指标：
- 与参与有关的指标（社区支持的合作有多好？）
- 与乘法相关的指标（如果某项活动成功，您可能需要考虑如何使其成为最后一个和/或如何将其扩展到其他领域或其他合作伙伴机构）
- 与公共关系有关的指标（如果对合作有任何有趣的话，应该考虑）
- 与资源支出有关的指标（如果您有兴趣评估活动的成本效益，则应考虑）
挑戰
- 离线活动可以减少在线活动，在某些情况下甚至会导致倦怠（导致人们离开项目）
- 衡量参与者的维基活动很困难，并带来道德挑战
- GLAM-WIKI合作经常受到文件和后续行动不足的影响
最佳做法
- 获得“同行”（即其他GLAM）以促进GLAM-WIKI合作
- 吸引更多志愿者参加线下活动
- 使用维基计量技术来衡量参与者的维基活动
- 将员工的时间用于组织学习
促进发现/促进照片 |
示例：参观，导游，后台通行证
积极的产出/结果
- 该机构的图片上传到维基共享资源
- 维基人员了解GLAM的内部流程（例如档案流程）
- 维基人员了解了要撰写的新主题
- 维基人员可以访问已关闭的馆藏和档案
Indicators of success / metrics
Typical follow-up activities in cooperation with an institution / can be combined with
- Cooperation talk
- edit-a-thon
- Writing competition
Content Donations / Content Partnerships |
Examples: image / multimedia donations; text donations (e.g. GLAMs freely licensing their texts to contribute to articles); document donations (in view of their use on Wikisource)
Positive outputs / outcomes
- Additional images and/or multimedia files uploaded to Wikimedia Commons
- Images / multimedia files embedded in Wikipedia articles
- Free licensing of description texts and background information on the partner GLAM's website
- Free licensing of images on the partner GLAM's website and database
- Increased web-traffic on the partner GLAM's website
- Improvement or correction of the partner GLAM's metadata thanks to community feedback
- Improvement or correction of Wikimedia content/data thanks to input from the GLAM
Indicators of success / metrics
Digitization |
Examples: Joint digitization project in partnership with a GLAM
Positive outputs / outcomes
- Images, document scans, or media files uploaded to Commons
Indicators of success / metrics
Typical challenges
- Audio / video digitization
- Taking a decision with regard to professional vs. do-it-yourself digitization
- Financial restrictions
Best practices
- Create a knowledge base for do it yourself digitization
- Set up / identify funding programs for digitization
Typical follow-up activities in cooperation with an institution / can be combined with
- Backstage pass
Article Improvement |
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Examples: Writing challenges, Edit-a-thons
Positive outputs / outcomes
- Improved Wikipedia articles (e.g. promoted articles to featured status)
- Created new Wikipedia articles, especially in subjects that are otherwise poorly covered by Wikipedia
- Created new Wikipedia articles in various languages related to the partner institution's collection
- Created templates related to the partner institution or its collection
- Acquired new contributors
- Received media coverage
- GLAM staff provided expertise and facilitated access to reference material
- Wikipedians and GLAM staff got to know each other and each other's organisational culture
Indicators of success / metrics
- Indicators related to article creation and improvement
- Indicators related to contributors
- Indicators related to GLAM-WIKI interaction
- See also: Program Evaluation Page for Edit-a-thons
Typical follow-up activities in cooperation with an institution / can be combined with
- Backstage pass
Crowdsourcing the Collection of Photographs |
Examples: competitions to collect pictures, "Wiki Takes ... Events"
Positive outputs / outcomes
- Pictures uploaded to Commons
- Acquired new contributors
Indicators of success / metrics
Embedding Wikimedia Content inside a GLAM |
Examples: QRpedia, Wikipedia articles in exhibitions
Positive outputs / outcomes
- Generated additional Wikipedia page views (especially also to articles about less known subjects)
- Created new Wikipedia articles
- Added images from the GLAM's collection to Commons
- Got parents / older siblings to show/explain Wikipedia content to children
Indicators of success / metrics
- Indicators related to article creation and improvement
- Indicators related to pictures / media files
- Indicators related to visitors
Typical follow-up activities in cooperation with an institution / can be combined with
- Article improvement through a writing challenge or edit-a-thon
Connecting GLAM collections to Wikimedia content |
Examples: Improving articles about items in the GLAM's collection, referencing Wikipedia articles with GLAM content
Positive outputs / outcomes
- Improved the article(s) about some of the items in the GLAM partner's collections more content, neutral tone, references; Good Article / Featured Article status
- Familiarized GLAM staff with Wikipedia
- Received input from GLAM staff concerning relevant content and sources in their area of expertise
- Created articles about subjects that are underrepresented on Wikipedia due to the institutional bias of the community
Indicators of success / metrics
Developing editor communities in Wikimedia projects |
Involvement in GLAM collaborations turns a wikimedians hobby on their computer into something that commands respect from family and friends who may not respect an internet hobby. Backstage passes etc are an opportunity for longstanding wikipedians to bring their other halves. Events in a particular location or subject area are an opportunity to remotivate inactive wikimedians who are in that area or interested in that subject.
All this contributes to enabling GLAM outreach to help tackle Wikimedia's longstanding problem with editor retention and develop communities of practice that are interested in supporting that knowledge.
Examples: Liam Wyatt organised the first GLAM editathon in June 2010. Eight Wikimedians signed up to join Liam and the curators at the venue. 37 months later all 9 of those Wikimedians are still active in the community.
Positive outputs / outcomes
- Wikimedians who participate in GLAM activities are likely to remain active in the Wikimedia community for longer than similar editors
- Wikimedians who are invited to participate in GLAM activities are likely to remain active in the Wikimedia community for longer than similar editors
- Museum collaborations are an opportunity to reach out to relevant but inactive Wikimedians
Indicators of success / metrics
Combining GLAM-Outreach and Education |
Examples: Student programs in connection with GLAMs
Positive outputs / outcomes
- Created new articles about the GLAM's holdings
- Uploaded images to Wikimedia Commons
- Recruited new contributors
Indicators of success / metrics
- Indicators related to article creation and improvement
- Indicators related to pictures / media files
- Indicators related to contributors
Typical challenges
- Students take more time than expected
- Only few students continue contributing
- Wiki-markup is a challenge
- Find new topics every year
- Copyright issues
- Terminology clashes between the teachers / academic community and the Wikipedia community
Best practices
- Reach out to students' interest group in order to enhance retention rates
- Start with an edit-a-thon to overcome problems with wiki-markup
- Use peer-review between students
- Use a bot to report students' activities
Combining GLAM-Outreach and Professional Training |
Examples: (Social media) internship at a GLAM including work on Wikipedia articles
Positive outputs / outcomes
- Created / improved Wikipedia articles about the GLAM's collection
- Familiarized a future GLAM professional with Wikipedia procedures and values
Indicators of success / metrics
Embedded Wikimedians |
Examples: Wikipedian in Residence
Positive outputs / outcomes
- GLAM staff learned about Wikipedia/Wikimedia practices and values
- GLAM staff learned about free licensing
- Created / improved articles about the institution's collection
- Uploaded images to Commons
- Acquired new contributors
- Presented Wikipedia and its sister projects at events organized by the GLAM partner or by the respective professional community
- Received media coverage
- Put GLAM staff and interested Wikipedians in touch / created new relationships
- Created a direct communication channel (contact page) between the GLAM partner and the Wikipedia community
- Museums: Attracted more visitors to the museum
Indicators of success / metrics
- Indicators related to GLAM-WIKI interaction
- Indicators related to article creation and improvement
- Indicators related to pictures / media files
- Indicators related to contributors
- Indicators related to public relations
- Indicators related to visitors (in case of museums)
Typical challenges
- Differing expectations according to the type of GLAM (e.g. museums are mostly interested in attracting more visitors)
- (Paid) residencies are rather short
- Africa: Reliance on remote communication (in case of Africa projects coordinated/supported from Europe)
Best practices
- The range of potential activities is very large and time is usually limited. Therefore: agree on project goals in advance and secure top management support.
- Focus on training and institutionalization of the cooperation (make sure that the work is being continued; activate the GLAM's community, such as friends of the GLAM or academics in related fields)
Typical follow-up activities in cooperation with an institution / can be combined with
- Content improvement in partnership with curators and Wikipedians (edit-a-thons)
- Content improvement through writing challenges / competitions
- Image and/or multimedia donations
- Visits, backstage passes
- QRpedia codes within the GLAM
- Students' activities in connection with the GLAM
Capacity Building |
Examples: Wikipedia/Wikimedia training for GLAM staff and volunteers; GLAM-Wiki conferences directed at professionals; GLAMCamps to foster the exchange / improve the coordination among Wikimedians
Positive outputs / outcomes
- Informed GLAM representatives about possibilities to cooperate with Wikipedia/Wikimedia
Indicators of success / metrics
Typical follow-up activities in cooperation with an institution
- Content partnerships
- Wikipedian in Residence / internship