GLAM stands for cultural institutions like Galleries, Libraries, Archives and Museums. It is a globally acclaimed free knowledge movement for opening up cultural data using various free software platforms as a tool. GLAM activities include collaboration with cultural institutions, data mining, meta data and other documentation of institutional collections, digitization of published works, records and artifacts, and publishing the collected information in both human and machine readable forms with open standards. Building partnership with GLAM institutions is a great way of funneling the cultural content acquisition and bringing open access to such valuable data. But it is not that easy given the complications each country have in terms of formal agreement, organizational framework, and dissemination of information. "Guerrilla GLAM" techniques are based on the learning curve of institutional partnership building for large scale GLAM projects and leveraging personal contacts in small scale GLAM projects. It bring in several frugal strategies for cutting cost implication and operating in flexible modes. Guerrilla GLAM's range of work aims to accommodate people of different core expertise and it targets small to large organizations.
Guerrilla GLAM appeared first as a public presentation during Wikimania which I presented this year. It later interested many GLAM practitioners of New Zealand who organized a webinar which provided a great platform to add many interesting ideas to my existing set of ideas. Guerrilla GLAM is still a budding concept that aims for being implemented by many cultural enthusiasts especially those who would like to document much about the artifacts, digitize old text from archives and manuscripts, and create meta data for institutional collections. Guerrilla GLAM operates with zero or with some informal institutional partnership with the institution and carried on the shoulders of the Wikimedians. The Wikimedians seek out for support from local communities, leverage the permissible access to institutional property and to some extent the personal relations with the institutions keeping the legal restrictions in mind, and do their best to acquire as much data as possible. Often times, near to zero cost Guerrilla GLAM projects with detailed planning with right kind of people on-board could yield more or less the same like any conventional GLAM project.